Spotlight: Joy Sinclair – Marketing that Moves Entrepreneurs Forward

Every entrepreneur knows the feeling—you’ve got a business to run, a vision to chase, and about a hundred hats to wear. That’s where people like Joy Sinclair come in.

Joy runs Joy Sinclair Marketing, where she serves as a forward-thinking Fractional Content Marketing Officer. For more than a decade she’s been helping businesses cut through the noise—scaling email marketing, boosting website traffic, growing social engagement, and building content strategies that open doors to growth. Her work spans industries from higher ed to SaaS, B2B to B2C, and nonprofit to philanthropy. In short: Joy knows how to translate big ideas into impact.

Her roots run deep here in Maine. With undergraduate and graduate degrees in psychology and human development from the University of Maine, Joy has always been driven by how people think, learn, and grow. That lens shapes her approach to marketing: making it accessible, human, and a catalyst for growth.

Like many of us, Joy first stumbled across UpStart Maine through an entrepreneur. She had seen us around but wasn’t quite sure what it was all about. A quick conversation with our Program Manager led to her hosting an intro session on marketing for entrepreneurs in our ecosystem—and the rest is history. Since then, she’s been mentoring, showing up at local pitch competitions, and cheering on founders with genuine excitement. As Joy puts it: “Listening to people who are excited about their business pumps me up. I get excited about their products
and vision.”

That energy is contagious. And it’s exactly why we’re so excited to welcome Joy as the
Marketing Sponsor for this year’s Blitz Conference. She embodies what our community is all about: lifting each other up, sharing expertise, and celebrating every win along the way.

We can’t wait for you to meet her, feel that spark, and see what happens when marketing strategy meets entrepreneurial hustle.

Join us at Blitz—grab your ticket today and be part of the momentum.

If cost is a barrier, scholarships are available—email Lisa at innovation@upstartmaine.org.

If you have questions or need guidance, we’re here to help. Contact us at innovation@upstartmaine.org

UpStart’s mission is to be the Bangor Region’s innovation hub that connects entrepreneurs statewide with resources to grow their businesses.

For more information on UpStart, contact innovation@upstartmaine.org